My Work
All my clients have different sized teams, budgets and goals. Take a look at a variety of projects I have recently completed – every one is unique.
medium-to-large enterprise
Email Marketing cONSULTANCY
Detailed CRM audit with a comprehensive list of actionable recommendations for this retail brand. Following this, ongoing optimisation support to ensure successful implementation and realistic planning, as well as continuous improvements informed by data from A/B testing and further insights. (Klaviyo/Shopify)
Two-month point highlights: £715k from email/SMS (+77%), with flows £462k (+121%), campaigns £253k (+31%), +21.7k new subs with sign-ups over 5% and CTR +24%.
“Liz is a wonderful, calm and capable marketer with real subject matter expertise. She helped us with a resourcing gap and gave us great recommendations for how to drive better email performance. She was a pleasure to work with and I highly recommend working with her. “
Senior Marketing Director, Ruggable
influencer 800k-1m
INFLUENCER STRATEGY, WEB & CONTENT SUPPORT: Mama Still got it
From offering support with the high profile influencers website, blogs and email marketing to becoming a fractional Head of Comms talking directly to brands and leading the creation of a Substack profile with paid for content.
The client was looking for multi-skill support alongside recommendations for platforms, and how to get the most out of email marketing, affiliates and blog content. We have lots of exciting things still to come as @mamastillgotit_ grows!
Small business
BRAND RE-FRESH & WEBSITE CREATION: P hOOK LANDSCAPES
Brand refresh including logo, brand guidelines and print adverts, along with full WordPress website project, from development to copywriting, analytics set-up and SEO.
The client was looking to increase their online presence, as well as modernise their brand and add credibility to their well-established small business. I was able to offer all of the services they required in one project, along with recommendations for the future and ongoing support.
jUST A FEW EXAMPLES OF
OTHER pROJECTS
Segmentation & Workflows
hubspot support
Providing support with segmenting data for targeted communications, building workflows, reporting and providing training.
Consultancy & Support
WordPress Consultancy
Empowering teams to use their CMS most effectively, providing recommendations to optimise their website, SEO & UX.
Paid Social media
digital advertising
Setting up, optimising and monitoring paid social ads for a small business looking to increase sales, and raise their local profile.